Born From Boxing.
Built On Flavour.

Knockout Kitchen didn't begin in a boardroom. It began at home, more than 10 years ago, with two brothers, a passion for sport and nutrition, a professional boxing career — and one simple problem: healthy food was boring.

I'm Hamza Yousuf, founder of Knockout Kitchen. After completing my BSc in Sport Science, I already had a strong interest in training, nutrition and how the right food can support performance.

My brother, Muhammad Ali, completed a degree in Sport Studies while pursuing his career as a professional boxer. He went on to become an undefeated 16–0 professional boxer and WBC Asia Welterweight Champion, while breaking barriers in the sport as a boxer living with Type 1 diabetes.

During Ali's early boxing career, we paid close attention to his training and, in particular, the meals he was eating.

And there was one problem.

They looked boring.

Plain chicken. Plain rice. The same kind of meals over and over again.

Coming from a Pakistani family, that wasn't how we knew food. We grew up with spice, marinades, bold flavours and that proper Asian kick.

So that's exactly what we started doing. We began preparing our own meals for Ali from our family kitchen — combining my background in Sport Science, Ali's experience as an athlete and the flavours we'd grown up with. That simple idea eventually became Knockout Kitchen.

What started in our home kitchen grew into our first physical location, where we introduced our take on healthy fast food alongside freshly prepared meal preps. Over the next 10 years, we cooked thousands of meals and built a loyal local customer base.

Then we started hearing the same thing again and again: "When are you going to deliver nationwide?" Customers outside our area wanted to try Knockout Kitchen too.

So, 10 years after starting this journey, we're ready for our biggest step yet.

We're taking the meals, flavours and experience we've developed over the last decade and bringing them directly to doors across the UK.

Because whether you're an undefeated professional boxer or simply someone trying to eat better during a busy week, we believe the same thing: you shouldn't have to choose between your goals and food that tastes good.

This started with two brothers making meals at home. Now we're bringing them to you.